One major strength of Phileas Fogg’s African Spicy Safari Chips is its back story. With the book and movie it already has a foundation to build upon. After reading some of Phileas’s adventure on the back of the package, they may be inclined to know where else he has traveled. Another strength of this product is its ability to be offered in numerous types of bars and enjoyed with any type of beer. Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives (Armstrong 54, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition.) A weakness of this product is because it can be offered in a wide variety of bars, it may not be targeted towards higher end bars with pricier drinks. Also, spicy safari snacks were intended to accompany beer, not other types of liquor therefore it will not appeal to those who do not drink beer. In the future, other variety can be made to target customers who prefer liquor over beer. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition).
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