More and more companies are turning to social media sources as a way to advertise the latest news about themselves. From finding potential new employees to recruiting brand ambassadors, businesses have evolved past their outdated standards procedures. Employers are reaching now reaching further into online social communities in order to interact with its customers and employees. For example, Facebook can add job recruitment to its growing list of possibilities. Companies are noticing that their facebook pages are starting to become the leading contributor to traffic on their official websites. This is now growing momentum and starting to beat out other venues such as monster.com or LinkedIn which are more professional. The gain from using Facebook is not only does Facebook help businesses cut their spending costs on job boards, but they are noticing that people tend to trust referrals from their personal connections on Facebook (Light, 2011. Recruiters Troll Facebook for Candidates They Like). This is also the case for brand ambassadors. Marketers know the power of communication between people. A person is more likely to listen to someone else they know about a product as opposed to the actual company’s advertisement about the product. With that in mind, a company may recruit a loyal customer to put out the word of new exciting products in their social media circles. By doing so a person is creating buzz, which in the long run can be very profitable for a company. Although companies are using new social media sources hire employees and promote products, they realize that employees still have limits. Since Facebook initially started as a way to stay in touch with friends and family, some are not comfortable being contacted directly by a business about a potential job; they will still turn use the websites that were created for that purpose.
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