Marketing Mix: Product

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition.) The spicy safari chip will be a thinly sliced plantain that has been fried and sprinkled generously with secret spice mixture consisting of cayenne pepper, ginger, salt, and pepper. This snack can be categorized as a savory snack. It will be light yet satisfying for the consumer. The cayenne pepper will add just enough heat however it will not be overpowering for those who tend to shy away from spicy foods. I feel the ginger will balance out the spice and saltiness with a little bit of sweet. The fried and salty elements of the snack will keep customers buying more drinks from the bar. Spicy safari chips can accompany any quality brand ale or beer. Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company (Armstrong, Gary,  Philip Kotler. Marketing: An Introduction, 10th Edition.) For the product’s packaging I would like it to be a bright evergreen color reminiscent of a jungle. I want it to evoke a sense of adventure for the customer. The front of the package will have a cartoon best depicting the adventure Phileas took in order to find this snack. Phileas will be running away from tribal men chasing after him while Phileas is eating a spicy safari chip. On the back of the package will be half of the adventure. In order for customers to find out the rest they will have to enter a code into phileas fogg’s official website.