Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition). The first step part in providing our product to the customer is two-fold: finding producers that can provide us with the quality ingredients needed and a warehouse that can produce our snacks at a reasonable cost. We would also conduct a small sample group to see what they thought of the finished product before shipping our snacks to bars. Preferably these bars would be within radius of the production place. From there we would like to receive feedback from the selected bars to see how our snacks are doing before moving to a greater distribution scale. In an increasingly connected world, people at all levels of the marketing system must work together to implement marketing strategies and plans (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition).
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