A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition). It is our mission at Phileas Fogg African Spicy Safari Snacks to provide high-quality snacks that provoke a sense of adventure in our customers. With every bite we want our customers to feel as if they are on a safari with Phileas Fogg himself. Mission statements should be market oriented and defined in terms of satisfying basic customer needs (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition).
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