Marketing Mix: Promotion

The promotion mix is the marketer’s bag of tools for communicating with customers and other stakeholders (Armstrong, Gary,  Philip Kotler. Marketing: An Introduction, 10th Edition). At the bare minimum a business should have a functional website for its customers to see what the product is all about. On the website there were bill contact information of the company, a place where consumers can email comments or concerns and links to our other social media sites. There will also be a place on the website that keeps customers up to date on news about spicy safari snacks and were they are located (or coming soon).For the graphics, I would like the website to mimic the design of the package; an evergreen color with vibrant vegetation. Customers will be encouraged to upload the best pictures of they enjoy spicy safari snacks. There could also be various contests that would bring additional attention to the snack. Although the promotion mix is the company’s primary communication activity, the entire marketing mix—promotion and product, price, and place—must be coordinated for greatest communication impact (Armstrong, Gary,  Philip Kotler. Marketing: An Introduction, 10th Edition).