EOC 7: The Pitch

Beyond evaluating current businesses, designing the business portfolio involves finding businesses and products the company should consider in the future (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition). For my final project, I would like to have Phileas Fogg, and his butler Passepartout, go on an African safari in Ghana. While there Phileas will mistakenly be left in the middle of the jungle while on the safari tour to fend for himself until others realize he had been left behind. It is while Phileas is trying to survive in the jungle that he captured by a small tribe for crossing into their territory. In order to draw attention to Phileas’s adventure, consumers will be encouraged to participate in the adventure through various social networking sites and post their own theories. The name of my product will be Phileas Fogg’s African Spicy Safari Chips. The packaging will be a standard chip back however it will be bright green to connect the customer to the green found in safaris. The bag will still have the current Phileas Fogg logo on it however it will have a cartoon on the front of the bag showing Phileas running from a group of tribal men. I intend for my product to be sold in a standard bar and it would be encouraged to be eaten along with whatever is the customers’ favorite beer. The spicy safari chip will actually be a thin slice of fried plantain and sprinkled with cayenne pepper, ginger, salt, and black pepper. It should be categorized as a savory snack. At the corporate level, the company starts the strategic planning process by defining its overall purpose and mission  (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition).